Untitled design (1)_edited.jpg

How Hypnotherapy Can Improve Professional Performance

You may know someone that has successfully used hypnotherapy to quit smoking, lose weight, or get rid of a fear of flying, but did you know it can be used to improve your performance at work?

Over the last few months, I have been working with business owners and their employees to develop a methodology that does just that, and now I hypnotize people to be better at their jobs.

Before becoming a hypnotherapist and launching my own business, I had a ten-year career in sales and marketing. I enjoyed being an employee and worked for a mix of both established global businesses, and small family-owned start-ups. What I most looked forward to in each job was the opportunity to learn and develop; both as a professional and individual, so developing a solution for professional development and business came naturally to me.

So, what is hypnotherapy? It's a gentle but powerful therapy that has been used for thousands of years to access and change the subconscious beliefs an individual holds about themselves, the world, their life, and/or their work. Hypnotherapy can be traced back over 4,000 years to ancient Egypt, where it was used to heal people with physical and mental illnesses. It works by bringing the body and mind into a state of relaxation, which causes the brainwaves to slow down and enter the hypnotic state. During this time, positive suggestions are made through audio, and through repetition, they begin to be accepted by the subconscious mind. The hypnotic state is natural, you are always in control, and you cannot be made to do anything you do not want to do.

What I most love about hypnotherapy is how simple and gentle the process is; once the consultation is out of the way, all you need to do is lay down and close your eyes.

So, hypnotizing people to be better at their job... What does it mean to be better at your job? To be faster? To sell more? Be more focused? To start each day with a clear mind and positive attitude?

For each person I have worked with so far, the definition of 'better' has been slightly different, but the overarching theme is always the same; people want to do a good job, and feel happy and fulfilled in their work.

So 'better' is whatever they need for them to feel that way. For some, it can be to improve time management and minimize the risk of getting distracted. For others it is to overcome resistance to cold-calling or prospecting, so they can sell more and achieve their targets.

The beauty of the process I have created is that it is unique to the individual; no matter what they want to work on, it can be built into an effective personalized hypnotherapy session.

As a holistic hypnotherapist, I look not only at the individual as an employee with a job to do, but as a human being with a life outside of work. With permission, and confidentially, I take time to explore how the two interact and influence each other.

Quite often, as professionals, we can't see how things we have experienced outside of work have impacted our performance. We are so often told that we should 'leave our personal lives at home' that we don't even consider how life experiences influence our ability to perform. The initial consultation that is carried out at the start of the treatment gives us the chance to pick up on things like this, that are otherwise overlooked.

Here are some examples of how hypnotherapy has helped previous clients improve their performance at work


One client I worked with had developed a fear of speaking on the phone, which was impacting their ability to call prospects and make sales. They hadn't sold anything for months and were starting to lose confidence in their abilities. Through the consultation, we identified that a few months previously they had received devastating news through the phone, and so subconsciously associated being on the phone with pain. Once we had identified this, I built fear-releasing techniques into their hypnotherapy session and helped them to associate being on the phone with joy and positivity. After just one 45-minute session they began feeling comfortable on the phone again; regaining their confidence in the job. In the months that followed they not only began closing deals but became one of the top salespeople in their company.

Whilst the consultations have a professional performance focus and are ultimately there to improve work, throughout the consultation we discuss the things outside of work that influence our ability to work well, which include eating, exercise and self-care habits, relationships, mindset, and alignment with the role, career, and company.


The client I was working with had been struggling with their performance since they started the job a few months before. When we delved into it, they shared they had been gaining weight from the moment they started the job; and this was impacting their confidence. Despite having the same skills and knowledge as when they started, their weight gain was impacting their energy, mindset, and confidence. When we delved into the reasons behind their weight gain, we were able to pinpoint the things that had changed in their world; their last job was active, and this was more desk-based. They walked to their last place of work, and now they had to drive to the office. Their last job had no free hot drinks or snacks, and this one had unlimited cappuccinos and cookies. Once we'd identified all of the things that were impacting their weight, we discussed and agreed on healthy ways they could begin increasing their movement daily and reducing their calorie intake. This was then built into their hypnotherapy session, along with suggestions to improve their confidence, and within just a few weeks they had noticed changes in not only their body but their work.

For the majority of the people I worked with, this consultation is the first time they had ever taken the time to assess their habits, thoughts, and beliefs related to the various aspects of their life that make them who they are right now.


The last two years have had a huge impact on the mental health of employees. The restrictions and uncertainty have unsurprisingly caused a mental health pandemic (and it's not like we were even in a good place to start with). Many people are now experiencing higher levels of anxiety and depression, and so the normal stresses that come with work can begin to feel overwhelming a lot faster than before.

Hypnotherapy is an effective way to reduce stress, as the process itself brings the individual to a state of relaxation, by stimulating the parasympathetic nervous system, which is responsible for relaxation and lower cortisol levels.

Many of the clients I have worked with have expressed difficulty dealing with stress, and so all the hypnotherapy sessions I create include suggestions that help the subconscious mind to prevent stress from overwhelming them. This is done through the inclusion of breath-work exercises and affirmations. Many clients have reported they experience less stress after the hypnotherapy, and notice themselves using the breath-work techniques on a daily basis without even thinking about it.

I want to use hypnotherapy to improve my performance at work

Valor is now open to working with individuals and companies who are committed to improving their performance, and open to exploring how hypnotherapy can support them in their mission. If you would like to find out more, email hello@valor.wales


What is hypnotherapy? 

Hypnotherapy is a powerful therapy that allows the subconscious mind to be accessed through relaxation, and the beliefs, thoughts, and patterns it holds to be changed. The result of this is new, positive beliefs being created within the subconscious mind, and therefore new positive habits and thought patterns to be developed.

Will hypnotherapy work for me?

As with many therapies, a positive outcome relies on your engagement, openness, and willingness for it to be effective. Hypnotherapy can be an impactful way for you to make changes in your life, but only if you allow it to. If you listen to the hypnotherapy recording with a 'this isn't going to work' mentality, then it isn't going to work. However, if you are open to the process and trust that you will get the results you desire, then you are likely to get the result you want.

Copy of Untitled Design_edited.jpg

The Process

  1. Initial Consultation: A one-hour 1:1 consultation to look at the current landscape; what is going well, what can be improved, and how those improvements can be made. Together we look at things both inside and outside of work that can impact performance, such as health and wellness habits.

  2. Development of Hypnotherapy: Using the information gathered in the initial consultation, I develop a 45 min mp3 recording for the individual to listen to in the comfort and privacy of their own home. This is created using high-frequency sounds, which help to open the subconscious mind to positive change, and binaural beats that make the user feel as though the hypnotic suggestions are physically passing through the brain.

  3. Delivery of Hypnotherapy & Treatment Plan: The individual receives their hypnotherapy mp3 and treatment plan via email, and begins to listen to it in the privacy and comfort of their own home. The frequency and duration are detailed in the treatment plan, along with other information about the treatment, and how to track and maximize results.

  4. Weekly Follow-Up: Once a week I check in with the individual to see how they are doing; we review their progress, and I answer any questions they have. Due to the nature of the consultation, most people report an improvement in their mindset after the first meeting, and then these changes are solidified through hypnosis. After four weeks the weekly follow-ups end, but the hypnotherapy recording can be used for the weeks, months, and years that follow.